It’s a common misconception that print media is dead in the marketing world. Digital marketing experts will have you believe that print has absolutely no use in the modern world. Stick to digital methods instead, they say, it’s the way…
Everything seems to be online and on our phones these days. Consumers face crowded spam folders and constant barrages from brands on social media. These days, one of the best ways to stand out in a consumer's mind is to…
If recent elections have taught us anything, it’s that the political environment is more heated than ever. Close races and a strong partisan divide have made it difficult for any politician trying to vie for office. In this type of…
Bringing in new clients through business mailings is never an easy task. Without a doubt, direct mail marketing is a successful way to get your company’s message across to customers. In this article, you will learn a few tips to…
We’ve all seen the stats, consumers are glued to their screens. Whether it’s laptops (it’s increasingly not), cell phones, or tablets, people can’t get enough of their digital devices. Following that trend, businesses have been investing more and more money…
With so many people dependent on the Internet to stay informed as to what’s going on in the world, it’s no wonder why direct mail marketing has become somewhat of an afterthought. In our modern world of all things digital,…
If you want to focus on direct mail marketing strategies, then it is imperative that you segment your audience by targeting demographics. Undoubtedly, effective audience segmentation is the crucial factor in any mail campaign and can be the difference between…
In order to have a successful and thriving business, you must reach your customers using efficient and cost-effective methods. No company wants to throw away money on unsuccessful advertising campaigns and services by pursuing individuals who are not in their…