Sharing documents through cloud networks and mobile apps might be the latest technology trend, but there really is nothing like sending out a beautiful marketing piece that your customers can hold in their hand. However, when you are looking for…
In today’s electronic age it is easy to lose sight of how impactful printed marketing materials still are - especially at a bustling trade show. If you are just starting your business or you want to push your brand then…
If you want to focus on direct mail marketing strategies, then it is imperative that you segment your audience by targeting demographics. Undoubtedly, effective audience segmentation is the crucial factor in any mail campaign and can be the difference between…
In order to have a successful and thriving business, you must reach your customers using efficient and cost-effective methods. No company wants to throw away money on unsuccessful advertising campaigns and services by pursuing individuals who are not in their…
Areas where direct mail has influenced digital marketing is through the circulation of catalogs. Recognizing that catalogs are more fun and easier to browse than an endless list of merchandise-laden webpages, companies have begun distributing their catalogs via their websites, but…
In the 25 years we’ve helped clients with their direct mail needs, we’ve seen a wide variety of direct mail marketing approaches. Some clients have mailed elaborate, multi-component packages. Others have personalized their mailings to contain specific messages to specific…