Picture this: the commercial printing industry was worth $87 billion in 2018. The market for wide-format printers is expected to increase by almost 10% by next year. Why is this so important? Because more and more companies are turning to…
On average, business owners spend around 8 percent of their annual gross revenue on marketing expenses. Instead of putting money into marketing campaigns that never seem to work out, a business owner needs to optimize their strategies for best results…
People see an average of 5,000 different ads every single day. This makes creating successful ads more competitive and creative than ever before. To stand out from the crowd, your ad will need to evoke interest while still being informative…
You know the number one way to get people to give you money? Ask and then count to ten in your head. That silence will make people uncomfortable and they'll donate just to make the dead space go away. You…
Everything seems to be online and on our phones these days. Consumers face crowded spam folders and constant barrages from brands on social media. These days, one of the best ways to stand out in a consumer's mind is to…
Here are three things that printed marketing collateral does: Physical, printed items are more 'real' to the brain; they engage better with memory. Physical, printed material needs more emotional processing, which is essential for the retention of brand associations. Physical,…
If recent elections have taught us anything, it’s that the political environment is more heated than ever. Close races and a strong partisan divide have made it difficult for any politician trying to vie for office. In this type of…
We’ve all seen the stats, consumers are glued to their screens. Whether it’s laptops (it’s increasingly not), cell phones, or tablets, people can’t get enough of their digital devices. Following that trend, businesses have been investing more and more money…
With so many people dependent on the Internet to stay informed as to what’s going on in the world, it’s no wonder why direct mail marketing has become somewhat of an afterthought. In our modern world of all things digital,…
Sharing documents through cloud networks and mobile apps might be the latest technology trend, but there really is nothing like sending out a beautiful marketing piece that your customers can hold in their hand. However, when you are looking for…